Our objective was to examine alcoholic beverage servers' willingness to over-serve as an explanation for intoxication that occurs in drinking establishments. Survey data were collected in 2000 from 911 alcoholic beverage servers in the State of Indiana, USA, with a grant from Indiana University. Chi-squared, analysis of variance, and step-wise regression were used to examine the influence of personal factors, location factors, management policies and practices, and larger societal control efforts on willingness to over-serve. Our findings support the need to examine managements' economic motivation and servers' personal drinking patterns as motivations for serving beyond intoxication in future research.