This study used a narrative approach to understand how emerging adults experience ethnicity in their everyday lives and to link ethnic identity processes with the content of how ethnic identity is experienced. Participants were 191 ethnically diverse emerging adults who completed the Multigroup Ethnic Identity Measure (MEIM) and provided a written narrative about a time at which they became aware of their ethnicity. Participants' narratives differed significantly by ethnic group and by ethnic identity status membership, as indexed by the MEIM. The results underscore the value of adopting a narrative approach to understanding the content of ethnic identity and the links between content and ethnic identity development processes.