Graph matching aims at establishing correspondences between graph elements, and is widely used in many computer vision tasks. Among recently proposed graph matching algorithms, those utilizing the path following strategy have attracted special research attentions due to their exhibition of state-of-the-art performances. However, the paths computed in these algorithms often contain singular points, which could hurt the matching performance if not dealt properly. To deal with this issue, we propose a novel path following strategy, named branching path following (BPF), to improve graph matching accuracy. In particular, we first propose a singular point detector by solving a KKT system, and then design a branch switching method to seek for better paths at singular points. Moreover, to reduce the computational burden of the BPF strategy, an adaptive path estimation (APE) strategy is integrated into BPF to accelerate the convergence of searching along each path. A new graph matching algorithm named ABPF-G is developed by applying APE and BPF to a recently proposed path following algorithm named GNCCP (Liu & Qiao 2014). Experimental results reveal how our approach consistently outperforms state-of-the-art algorithms for graph matching on five public benchmark datasets.