Given the significant impact of Generative AI (GenAI) in the workplace, there are surprisingly few empirical studies examining how employees' GenAI awareness shapes differently oriented job crafting behaviors. In organizations, understanding this is important because GenAI is unlikely to fully replace employees; instead, it requires them to adopt adaptive strategies to work alongside GenAI. If employees engage in avoidance crafting behavior, it could have negative consequences for the organization. Based on sensemaking theory, we develop a theoretical model to explore how employees' GenAI awareness affects their job crafting behavior, as well as the mediating mechanisms and boundary conditions of its influence. Using self-evaluation data from 316 employees at three time points, the results of our hypothesis testing reveal that when employees perceive high internal Corporate Social Responsibility (CSR), their GenAI awareness triggers harmonious work passion and leads to approach job crafting; conversely, when employees perceive high external Corporate Social Responsibility, their GenAI awareness triggers obsessive work passion and leads to avoidance job crafting. Finally, the theoretical and empirical implications of our findings are discussed.
Keywords: GenAI awareness; job crafting; perceived CSR; sensemaking; work passion.